FORMAX

Transforming Mobility: Opportunities to Enter the Korean Market

June 25, 2021

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Connected cars, which have evolved to match the era of autonomous driving, are no longer just transportation. It explores routes in real time, remotely starts cars, diagnoses vehicles on its own, and breaks down boundaries between industries through various financial and IT services.

In particular, the infotainment system, one of the many systems in the vehicle, is drawing attention. Infotainment is a system that integrates “Information,” which refers to data needed by drivers such as driving, directions, and traffic conditions, and “Entertainment”. Thanks to this, connected cars have evolved beyond simple transportation to function as a single electronic device, such as a smartphone. Through various services, drivers can enjoy more convenient and unique experiences in the vehicle.

With the rise of connected cars, interest in the Korean market is increasing. In particular, according to Businesswire's report “South Korea Connected Vehicle Market,” Korea is one of the major markets for connected cars by 2025, due to the high growth of the automobile market and strengthening local infrastructure. Those who take advantage of these opportunities first are expected to gain profitable growth through new markets in the industry.

However, there is a reason why many companies cannot easily challenge themselves to enter Korea. This is because Korea's connected car industry differs greatly from the U.S. and Europe in key areas such as laws, systems, and technology standardization guides.

(Example)

- How to invest company personnel and equipment to build connected car services in Korea
- How to operate and manage connected car systems in Korea
- How to respond to localization in Korea

These concerns must be solved before starting a connected car business in Korea. The Formax Network conducts consulting to answer these questions to help solve companies' difficulties. Consulting provides legal guidance for business licenses, map providers, mapping and investigation services, and local autonomous driving tests.

Various other preparations are also needed in order to carry out business in Korea. If you are interested in entering the connected car market in Korea, you can get information by clicking the link below.

The number of functions consumers want for cars is increasing, and the level of technology to meet them is increasing. As a result, connected cars are developing faster than ever and the potential to generate revenue is steadily increasing across the industry. What matters is that you must act quickly. Beyond realizing the possibility, if you are ready to meet customer expectations and take the opportunity, you will be able to achieve results before others.