FORMAX
Evolving Cars In & Out
– A Peek at Infotainment-focused 2021 Seoul Mobility Show
December 09, 2021
From November 25th to December 5th, 2021 Seoul Mobility Show was held in Goyang. Hosted by Korea Automobile Manufacturers Association (KAMA), the Korea Automobile Importers & Distributors Association (KAIDA), and Korea Auto Industry Cooperative Association, the Seoul Mobility Show is the largest automobile show in Korea, and has been held every other year since 1995. We went to check out various unveiled cars - ranging from electric to concept cars - including Mercedes Benz EQE, to which our co-operated MBC-TPEG service will be applied once launched in Korea.
The biggest common theme we could find across these various fantastic cars was “electric”. Switching to sustainable battery entailed futuristic exterior designs, but it was not only the outside that was distinguishable from the past vehicles. More digitized, smarter, and bigger display screens inside the cars were just as noteworthy as their attractive exteriors. As a company that specializes in information service for automobiles, we focused on trying out the features of infotainment systems and tried to capture what they looked like for those of you who think that “the inside matters”, just like we do.
As you can see from the video, it is interesting to see how each infotainment display has its own distinct characteristics. Some of the most impressive displays were from Mercedes-Benz EQE and the all-new MINI Convertible. The EQE boasted a huge, larger-than-ever touchscreen, that started from the dashboard to the screen on the passenger side, with a nice touch of smooth curves surrounding it. The MINI Convertible intrigued us with a round display area in the shape of a steering wheel. The touch screen was fastest in response out of all the touch displays we tried at the show.
Although there seemed to be major changes in designs of the touch screens, there weren’t a lot of models that had been localized and made ready to use, forbidding us from testing the experience of getting road directions or traffic situations. It looks like the last but crucial step towards creating a complete, holistically great car is enhancing the infotainment functionality and usability, as they play a key role in the driver’s experience. We hope that our industry leading traffic information service will make a meaningful contribution to that process in the sustainable, connected era of mobility, starting with our MBC-TPEG service to Mercedes-Benz EQE.
The biggest common theme we could find across these various fantastic cars was “electric”. Switching to sustainable battery entailed futuristic exterior designs, but it was not only the outside that was distinguishable from the past vehicles. More digitized, smarter, and bigger display screens inside the cars were just as noteworthy as their attractive exteriors. As a company that specializes in information service for automobiles, we focused on trying out the features of infotainment systems and tried to capture what they looked like for those of you who think that “the inside matters”, just like we do.
As you can see from the video, it is interesting to see how each infotainment display has its own distinct characteristics. Some of the most impressive displays were from Mercedes-Benz EQE and the all-new MINI Convertible. The EQE boasted a huge, larger-than-ever touchscreen, that started from the dashboard to the screen on the passenger side, with a nice touch of smooth curves surrounding it. The MINI Convertible intrigued us with a round display area in the shape of a steering wheel. The touch screen was fastest in response out of all the touch displays we tried at the show.
Although there seemed to be major changes in designs of the touch screens, there weren’t a lot of models that had been localized and made ready to use, forbidding us from testing the experience of getting road directions or traffic situations. It looks like the last but crucial step towards creating a complete, holistically great car is enhancing the infotainment functionality and usability, as they play a key role in the driver’s experience. We hope that our industry leading traffic information service will make a meaningful contribution to that process in the sustainable, connected era of mobility, starting with our MBC-TPEG service to Mercedes-Benz EQE.
